We are not just a service provider, but a reliable and trusted business partner. "PROSYNC takes pride in being part of the San Miguel Family. This same culture is very much present at PROSYNC, which was established as the San Miguel Group’s contact center in 2006, handling customer inquiries for various SMC businesses. Malasakit is a value that has long been ingrained in San Miguel culture. We make sure that we delight our clients by exceeding their expectations through the services that we provide," she added. We incorporate that sense of affinity, familiarity, and loyalty to our services. "At PROSYNC, we embrace the culture of malasakit. At times, it can be challenging because culturally, Filipinos have a different way of approaching customers or resolving problems," said Zandra Aceron, PROSYNC SMG Contact Center Program Manager.Īceron explains that Filipinos tend to have a more personable and familial way of servicing clients. "Various international BPOs train their teams to follow Western culture and practices. ![]() (PROSYNC), the BPO company of conglomerate San Miguel Corporation, has been growing its clientele by delivering services with a uniquely Filipino touch. Metro Manila (CNN Philippines) - As the business process outsourcing (BPO) industry continues to boom in the Philippines, many global players have established a strong presence in the country.ĭespite the increasingly competitive BPO space, one Filipino company is steadily carving its own niche.
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